I talk a lot about niche markets and the importance of finding your own but I haven't went into depth on how to create a niche market for yourself. You see finding the right target audience for your entertainment is not an easy thing to determine for most magicians. You really have to first determine what type of magic you want to perform: Stage Illusions, Close-up Magic, Comedy Magic, a Variety Act, etc.. Once you know this it will certainly help you narrow down the options for who your will want to hire you. There is one person who comes to mind who has really struck gold on creating a market for himself and that is Brian Brushwood. If you have ever seen the FX TV Show or his YouTube Channel called Scam School then you have seen Brian Brushwood. I can't say enough amazing things about how impressed I am by Brian's creativity with dominating the college age market. Brian's premise for Scam School is having a weekly show dedicated to teaching you tricks to impress your friends, scam your way in to free drinks and just be all around interesting! Brian Brushwood teaches you everything from card tricks to fire eating and everything in between.
So for 10 plus years Brian's focus has been on the college market, which has put him in front of some impressive size crowds over the course of his career with his live stage show. I can tell you that it was because of Brian Brushwood that inspired me to learn circus side show acts, especially with how to fire eat. Which also inspired me to learn all about fire breathing, fire juggling, fire poi, and pretty much anything to do with fire performing. Even still more recently I took a class from the worlds best fire eater from all the way Down Under in Australia, the amazing Shade Flamewater. Shade also has a great deal of respect for Brushwood and all he has done to teach fire eating in a safe and professional manner for people all around the world who watch his video or anyone how has read his book: The Professional's Guide to Fire Eating.
The amount of information that Brian has shared in his lifetime is simply incredible, he has made his career by becoming a teacher of magic, and circus performance acts, thru and incredible outlet with scam school. Majority of the people watching don't even realize the amount of skill and talent that Brian has. They are just wanting to learn a cool trick they can impress their friends with but Brian is actually sharing with them some really clever techniques that entertainers and magicians use to fool their spectators. Brian just puts a twist on it by doing it in a bar environment, so that you can then do the same and possibly get free drinks from a bar tender or patrons around the bar.
The number of awards that Brian has received is absolutely incredible and I can say that I am very grateful for all the Brian has done and continues to do. I will always be a huge fan, keep up the good work Brushwood! You Rock!
-Aaron Clark (The Amazing Ziggy)
My Name is Aaron Clark and I'm know as The Amazing Ziggy. I've been a Professional Magician for over 20 years performing all over the US and internationally, but mostly for events on the east coast in the Atlanta Area.