Marketing for any business requires a lot of time, dedication, focus, and capital. I gradated from Virginia Tech with a business management degree in 2003. In my studies I did take several classes in marketing, but I had no idea how important marketing would be in my line of work in the entertainment industry, but I can tell you it is the one thing I do more than anything else! So I have done a great deal of studying and learning from others who are masters at marketing. There are many magician, performers, mentalists, and even keynote speakers who do this very well, but there is one who stands out better that anyone else I have seen and that person is Benji Bruce.
If you don't know about Benji Bruce I highly recommend you checking out his website:
Benji Bruce started as an entertainer when he was 10 years old. He began building his business empire by performing in restaurants, walking from table to table, performing for small crowds, at the age of 13. He built a six-figure entertainment business to a point where companies like Remax, AAA, Hilton, Furniture First, Best Buy, and several other companies were flying him all over the world to perform. Eventually, Benji was getting asked to speak so he combined his mind reading demonstrations with a powerful speaking message on How To Stay Sharp & Stay Ahead. And instead of just getting on stage to speak, Benji would blow an audience away using mind reading so they could be more engaged with the presentation.
Benji Bruce built his business to six-figures in his 20s and started writing books to teach other professional speakers on how to build their business. He then went on to build an online business training program that helped other entrepreneurs market themselves.
Benji has put out thousands of youtube videos, lectures, seminars, all about sharing the knowledge that he has and teaching others to be successful! Now what Benji does is not just for professional magicians, but rather anyone who owns a business can learn from what Benji teaches.
One of the lessons that I have learned from Benji that I immediately took action to change with my entertainment business, is the importance of being consistent with your branding. You want all of the branding you do to match or else your will not stand out and you will confuse your potential clients. So for example: your website, business cards, youtube channel, social media, billboards, ads, etc. all of it has to look the same. Creating a Brand is critical for your business and marketing that brand in creative ways will really help you stand out among all the other marketing out there.
I could go on for Days...weeks even, with the amount of information that Benji has taught me. I give Benji a great deal of credit for helping to guide me in the right direction with my business. I hope that one day I will have to pleasure to thank Benji in person for all he has done to teach other entertainers to become successful.
Benji has even given specific instructions on how to get interviewed by any News Channel, and goes into great depth as to how powerful this is for your marketing! Check out the video below of Benji performing mind reading on TV.
Benji frequently gets about 10-20 people who he selects to be his pupils usually for only a few hundred dollars or less! He gives lessons direct one-on-one lessons to these people via the internet and teaches them everything the need to know to have a six figure income with their entertainment business!
-Aaron Clark (aka. The Amazing Ziggy)
My Name is Aaron Clark and I'm know as The Amazing Ziggy. I've been a Professional Magician for over 20 years performing all over the US and internationally, but mostly for events on the east coast in the Atlanta Area.